Search Engine Optimisation

Search Engine Optimisation
Search Engine Optimization (SEO) is the practice of improving a website’s visibility on search engines like Google, Bing, and Yahoo. By optimizing various on-page and off-page elements, SEO helps websites rank higher in search engine results pages (SERPs), leading to increased organic traffic.

Key Aspects of SEO
On-Page SEO-This involves optimizing content, meta tags, headings, URL structure, and internal linking to enhance user experience and Search Engine Rankings.
Off-Page SEO -This focuses on external factors such as backlinks, social media engagement, and brand mentions to improve Website Authority.
Technical SEO – It ensures that the website is optimized for crawling and indexing, improving aspects like site Speed, Mobile-Friendliness, and Structured Data.
Local SEO – A strategy for business targeting local customers, involving Google My Business optimization, local keywords, and Customer Reviews.
Why is SEO Important?
SEO helps business establish online credibility, drive organic traffic, and improve conversion rates. A well-optimized website attracts Quality Visitors, Leading to Better Engagement and Increased Sales.
Key SEO Techniques
On-Page SEO -Optimizing content, meta tags, images, and internal linking.
Off-Page SEO – Building backlinks, social media marketing, and guest blogging.
Technical SEO – Enhancing website speed, mobile responsiveness, and fixing broken links.
Local SEO – Optimizing for local searches using Google My Business and location-specific keywords.
GOLD
Rs.20000
Ideal for startups and small business.
1. Basic website (5 pages) or landing page
2. Basic SEO (On-page optimization, keyword research)
3.Google Ads setup (Rs 3,000 ad budget recommended)
4. Social Media Setup (Facebook, Instagram)
5 Social Media Posts per month
6. Basic Affiliate Marketing consultation
For growing business needing more reach.
1.Website design (5 pages, including a blog)
2.Advanced SEO (On-page & Off-page optimization)
3. Google Ads campaign management (Rs 5,000+ ad budget recommended)
4. Social Media Marketing (10 posts/month, ad management)
5. E-commerce website (if required)
6.Affiliate marketing strategy setup
BRONZE
Rs.10000
1. Full-scale SEO (on-page, technical, & off-page SEO)
2. Google Ads & Facebook Ads (Rs 500+ ad budget recommended)
3. Social media content creation + growth strategy.